What was the message and story the NWF wanted to tell through the stamps?

We've already talked about stamps and that the overall mission is about conserving wildlife. Also that just two years after starting they came up with an annual campaign with stamp albums and stamps through the mail. It's pretty obvious that it would be about wildlife. Not jet planes or race cars or swimming pools. Conservation is best promoted in these beautiful portraits of wildlife. Since the focus is wildlife, of course the artists painted really awesome realistic artwork, not comic-like. Every year they cranked out trees, fish, birds, flowers and animals. Here are some from different years. Just click the stamp you like for a closer look.

1947 Animal Stamp

1947 Bird Stamp

1960 Fish Stamp

1960 Animal Stamp

1960 Bird Stamp

1961 Bird Stamp

1961 Animal Stamp

1961 Flower Stamp

1961 Fish Stamp

1963 Flower Stamp

1963 Animal Stamp

1964 Bird Stamp

1964 Mammal Stamp

1964 Animal Stamp

Although new artwork was commissioned every year, they were not afraid to reuse old pictures and mix them in with the new stuff. It wasn't long before there was a huge collection of really fine wildlife art. This set of art has always been a pride point of the NWF and a way to show the world that conservation is a way of life.

Everyone knows that NWF has a mission and that mission is about saving the plants and tree and critters of the earth and a big way they represent that mission is thru the art.

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